Crockd Studios On Shopify
Crockd Studios runs pottery classes, courses and private parties across Sydney and the Gold Coast, and sells everything online through Shopify: class bookings, gift cards, memberships, and kits & supplies. The brand is bold and playful, but their old website was slow, hard to use for some visitors and nearly invisible to search engines. We designed and built a brand-new Shopify store from scratch, then completed full on-page and technical SEO, taking Google Lighthouse scores from 23 to 91 for performance, 34 to 96 for accessibility and 20 to 100 for SEO.
Project Overview
Crockd sells experiences, not boxes. Every class is a product with a studio location, a date and a ticket type, alongside seasonal campaigns like Christmas parties for up to 80 people, gift cards and memberships. The store needed to handle all of that while still feeling as fun as the studios themselves.
We built the store from the ground up on Shopify, bringing the brand’s personality (hand-drawn type, pink palette, playful illustrations) into custom sections, a clear class booking flow, accessible components and SEO built in from day one. The result is a store that loads quickly on mobile, works for every visitor, and can be found by people searching for pottery classes in Sydney and the Gold Coast.
Problems
The Client Had A Strong Brand But A Website That Was Holding It Back. The old site was heavy and slow, especially on mobile, where most class bookings happen. Google Lighthouse scored it just 23 for performance, and patching it wasn’t going to fix the underlying problems.
Accessibility and SEO were also well below where they needed to be. Low colour contrast, missing image descriptions and unlabelled form fields made the site harder to use for many visitors (accessibility score 34). Missing meta data, a weak heading structure and no structured data meant search engines struggled to understand the site (SEO score 20).
- Slow Page Loads On Mobile (Performance Score 23).
- Poor Accessibility For Many Visitors (Accessibility Score 34).
- Weak Search Visibility For Class And Location Searches (SEO Score 20).
- A Complex Booking Flow Across Studios, Dates And Ticket Types.
- A Platform That Couldn't Grow With New Classes, Locations And Campaigns.
Solutions
A Brand-New Shopify Store Built From Scratch, With SEO Done Properly From Day One. Instead of patching the old site, we designed and developed a custom Shopify store around how Crockd actually sells: classes by studio and date, private parties, gift cards, memberships and kits.
Speed, accessibility and SEO were built into every template rather than added at the end, and every page was checked against Google Lighthouse before launch.
Custom Shopify Build
Designed and developed from scratch on Shopify, with custom sections that carry the brand's hand-drawn, playful style across every page.
Class Booking Flow
Clear product pages: pick your ticket, choose your studio, choose your date, with "The Dirty Details" and FAQs in tidy accordions and a gift option close by.
Speed & Performance
Lightweight theme code, optimised images in modern formats, lazy-loaded media, only essential apps, and deferred non-critical scripts.
Accessibility
Strong colour contrast, descriptive alt text, labelled form fields and buttons, logical heading order, and keyboard-friendly menus and sliders.
Full SEO Setup
Keyword-mapped meta titles and descriptions, SEO-friendly URLs, product and local business schema, optimised collection and location pages, internal linking, sitemap and Search Console setup.
Trust & Campaigns
Google reviews, a trust bar and photo gallery, plus flexible hero and banner sections so the team can launch Christmas parties and workshops without a developer.
Performance
Accessibility
SEO
Across All Three
The Results
| Lighthouse Metric | Old Website | New Shopify Store |
|---|---|---|
| Performance | 23 | 91 (+68) |
| Accessibility | 34 | 96 (+62) |
| SEO | 20 | 100 (+80) |
Why It Worked
Speed Sells
Faster pages mean less waiting and fewer people dropping off before they book a class.
Built For Everyone
Accessible design makes booking easier for every visitor, on every device.
SEO From Day One
Proper on-page and technical SEO helps Google find and rank the right class and location pages.
Built Right From Scratch
A clean new build meant no legacy code slowing things down, and all the fun of the brand stayed.
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