Longevity Clinics Quiz Funnel
Longevity Clinics is a healthcare provider with a functional, professional website but zero leads coming in. The site worked like a static brochure. Visitors could read about services but had no reason to engage, share their contact details or take the next step. We replaced that dead end with an interactive health assessment that qualifies visitors, captures their details and moves them towards a booking. The result: a consistent flow of qualified leads within 30 days.
Project Overview
Longevity Clinics needed a way to turn passive website visitors into real enquiries. Paid traffic and organic visitors were landing on service pages with no hook, no lead capture and no follow-up.
We designed and built a "Find Your Health Path" quiz: a short, personalised assessment that asks about symptoms, goals and lifestyle, recommends the right service, and unlocks the full plan in exchange for an email and phone number. Every lead then enters an automated email and SMS sequence with a booking CTA.
Problems
The client had a good-looking website that nobody acted on. Visitors could browse services and read about the team, but nothing on the site gave them a reason to engage or a simple next step to take.
Without a way to capture interest or segment visitors by need, the team had no pipeline to work with, and any paid traffic sent to the site had nowhere to convert.
- No Clear Call-To-Action Or Engagement Hook.
- No Way To Capture Visitor Interest Or Segment By Need.
- No Follow-Up Mechanism (Email / SMS).
- Paid Traffic Had No Conversion Path.
Solutions
A Personalised Quiz & Assessment Funnel Built Around Longevity Clinics' Services. Instead of asking visitors to fill in a cold contact form, the quiz gives them something useful first: a personal health summary based on their answers.
The funnel was designed to be low friction (6–8 tap-to-answer questions, under 2 minutes), value-first, and built to pre-qualify every lead before it reaches the team.
Entry Point
"Find Your Health Path" quiz banner on the homepage, plus a landing page for paid ads.
Assessment
6–8 personalised questions on symptoms, goals and lifestyle to qualify the visitor.
Personalised Result
Dynamic results page recommending the right service or package for their answers.
Lead Capture
"Get your full personalised plan": email and phone required to unlock it.
Follow-Up
Automated 3-touch email and SMS sequence with a booking CTA.
The Results
| Metric | Before | After (30 Days) |
|---|---|---|
| Monthly Leads | 0 | 85+ |
| Quiz Completion Rate | — | 62% |
| Lead-To-Booking Rate | — | 18% |
| Cost Per Lead | ∞ (no leads) | ~$12 (paid traffic) |
We went from zero leads to a consistent pipeline in under a month. The quiz made our visitors feel like they were getting something personal, not just being sold to.— Longevity Clinics, Client
Why It Worked
Personalisation
Visitors got a result specific to their answers, not a generic brochure.
Low Friction
6–8 questions took under 2 minutes.
Value-First
The quiz gave useful info before asking for contact details.
Segmentation
Leads were pre-qualified, so the team only spoke to genuinely interested people.
Want Results Like This?
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