We are sure that you have heard about the optimization of search engines or SEO. But it may not be sure of what is exactly, why SEO is important for your business, and how to start implementing it.
Content marketing and having a strategy to help you qualify well in search engines is becoming the main component of a successful digital marketing plan.
At the end of the day, SEO tactics are designed to work with search engine algorithms. The things that the algorithms seek include a website that works well, high-quality content, including keywords, and high traffic and time on site.
The aspects that the algorithms are looking for are very beneficial for your business and will help convert more sales. Each element goes hand in hand. For example, the more traffic brings to your site, the greater the SERP ranking, which in turn will lead to more traffic.
How to implement SEO.
Now you understand why SEO is important and how it can help you, explain how you can implement SEO tactics inside and off your website.
SEO has three main elements: technical SEO, SEO on the page, local SEO, SEO of the page.
1. Technical SEO
Technical SEO refers to optimize your website so that your pages can be dragged and indexed by search engines. Although this is a more complicated SEO aspect, it does not need both maintenance or consistent attention as other SEO components.
Some SEO technical components to look at include:
- Identification of tracking errors
Google and other pages of rates of search engines (it gives them a list and a position in SERP) when tracking them. “Spiders” will quickly scan the web pages of “trace” to understand what it is about.
A tracking error means that these spiders can not understand or see the page. Therefore, they can not index or classify their page at all. The “Coverage” report of the Google search console will be displayed any tracking error. Simply configure “all known pages” to see which are “valid”, i.e indexed, and which have errors. Be sure to repair the pages to ensure that your website is easily friendly
Sites that are not optimized for mobile devices are unlikely to classify well. You can check the mobile use ease through the Friendly Test for Google mobile devices. Your web developer should be able to optimize your mobile website if you are currently not.
- Fixing broken links
To qualify well, a website should not be broken links, also known as dead links or 404. This SEO wounded and user experience and may result in a high rebound rate.
Broken links may be internal (their own links) or external (links from other domains that you have used). You can use free online tools or SEO tools paid to find broken links. Make sure all broken links are fixed, deleted, or redirected using a redirect 404.
- Checking the speed of the website
Search engines (and visitors) favor the websites that are loaded quickly. If the pages of your website are slow to load, they will affect your SEO classification.
Users are more likely to bounce from slow pages as well. Then, they will not stay to see the content, so all their work investigating the keywords and content creation will be wasted. Your pages must be loaded in less than 2 to 3 seconds.
- Eliminating duplicate content.
Search engines generally do not like duplicate content that is the content that is the same word per word or is very similar. It is also confusing for website visitors. Make sure all the content you create is exclusive from your website and the web as a whole and a duplicate content currently. Remember that 301 redirects any content that deletes a relevant live web page.
3. SEO on page
The SEO on the page refers to optimize the actual content that fills its website. The content should be created in a way that provides the information that they need to trace and index the page.
You must also be using keywords related to your offers that people are looking for and that can compete.
Some SEO elements on the page include:
- Keyword research
The first step in creating content for SEO is the research of keywords. This refers to discovering what keywords are related to their products or services and are actively used in search queries. These should be well investigated so that you choose keywords that are relevant to your offerings and are not too competitive.
Unless you have very high domain authority, the best keywords are those with high search rates, but low competition. The high search fee and the high keywords of the competition will be dominated by tall domain authority sites (think of larger players in an industry, such as Buzzfeed for the content of the trend or the Wall Street Journal for Business Contents).)
You can use some of these high-volume keywords, high competencies, but do not focus all your strategy on these. It is unlikely that they are classified well for those and you are losing a hearing looking for less competitive consultations.
When choosing keywords, they can be a short or long queue.
Keywords on the short tail: one or two keywords ex. Dog Sitters.
Keywords of long-tail: more specific phrases of three to six keywords ex. Affordable dog sitters in Houston.
- content creation
Once your keywords are chosen, you must create the content. Most likely, this is the content of the website as pages of products or services and blog posts. You can also apply SEO techniques to the creation of video and some other means.
Ideally, you will combine a range of content. For example, a blog publication with a corresponding video embedded.
Here is what you need to include in your content:
- The keyword in itself
Its content needs your destination keyword to be used several times. The number of times it is used is called keyword density and density will vary according to the word count. There is no ideal keyword density, but including the keyword, every 300 to 400 words is a good guide. Make sure the keyword appears in your first paragraph as well.
Many SEO complements, such as Yott, will inform you if you have a low or used keyword.
Its title must include the keyword, ideally at the beginning or as the whole title. It also needs to be short, with less than 60 characters.
Word counting and sentence structure Your word count should be at least 500. Search engines prefer the content of a long way that is generally around 1500 more words.
The content for SEO must be informative and valuable, so it must include as much information on the possible topic.
You also need to have good readability. Use short sentences, mainly less than 20 words, and avoid too many superlatives.
As the SEO content needs a high-word word count, headers are important for readers and search engines.
Use the headers H1, H2, and H3, including H4 + for long or complicated content parts.
The headers separate the text and help readers and search engines what is discussed in the content.
- Image labels and other media.
Search engine algorithms prefer multimedia content. The more media forms have together with your text, the better. The images are the main part of this. Make sure your content has images and have alt tags.
The true purpose of ALT labels is to indicate to blind people that images within the text are off or to indicate to users which images are off if they are not loaded. They also help SEO as another way to explain to the spiders how their content is treated.
The inclusion of other means, such as video, also helps increase your ranking and can increase the time spent on the website and its website as a whole.
- Internal links
These are links within a web page in your domain that leads to another web page in your domain.
- The internal links help:
- Provide additional information for those who view the content.
- Increase traffic to other pages.
- Develop a structure and hierarchy of websites.
- Pass the page authority of one web page to another
- Keep visitors on your site for longer
Make sure your keyword is in your URL. Most of the websites will automatically generate a URL, but you can edit this. If the keyword is not included or the URL is not concise, edit it.
- Meta description
- A goal description is the section of the text, usually, a sentence or two is seen together with each link in SERP.
- This description will not directly affect your ranking, but it can help increase the CTR. This will help increase traffic that affects classification.
- In summary goal description of its website content is less than 160 characters. Make sure your keyword is included here too!
- If you do not enter a goal description, the first 160 characters of your blog publication, followed by “…” will appear.
- See, since it only takes about a minute to write a goal description, it is definitely worth it.
- Duplicate content and guest publications.
As mentioned, the search engines do not reward duplicate content and you will not know which piece will be classified for the destination keyword. Make sure anything you think is new. Also try not to publish the word content of others by word, even if you have permission.
Guest publications are when you invite someone, usually an expert, to write publications for your website or you provide content to other websites. Guest publications are an excellent way to build links and generate content.
As mentioned, make sure that guest publications do not duplicate anywhere else online. Make sure anyone sending you Publiques knows that they need to be new and unique.
- Check that the publication is unique before going up. If you are providing guest publications, make sure they are different for each site with which you work.
3. Local SEO
SEO of the page refers to all SEO efforts of your website. The main components are the construction of links and the promotions of social networks.
Backlinks are when their links are shared by other domains within their content. A series of backlinks is a determining factor in the SERP classification.
The Backlinks mean to look for engines that others find their useful and reliable content suitable enough to share. This in turn increases its classifications as search engines, assume that others will also find useful content.
The Backlinks go to the authority of the source domain (which makes the link in its content) to its website, the destination domain. The amount of approved authority depends on the domain authority of the origin website. The Backlinks of Web sites with high domain authority have more value than those who share the sites of low authority.
To be effective, the links must be organic. This means that they are shared by choice and not thanks to the payment or location in a link directory. Both of the first can negatively affect the classifications.
Website Backlinks with high domain authority provide the highest value.
To obtain Backlinks, constantly create valuable and high-quality content and promote it on all digital platforms you have. The well-formed content will be shared again without any other incentive.
You can also get to websites that you would like to share your links to. You can simply inform them of the content or ask if you would like to work with them in the guest publications.
If others share their links within the content of social networks, this can also have some positive effects on their SEO. But these link actions have less power than the links placed in other domains.
- Promotion of social networks
To have a completely rounded SEO strategy, you must include promotions of social networks of its content.
To have a completely rounded SEO strategy, you must include promotions of social networks of its content. Be sure to share all blog posts at least once on all your social networking platforms.
Ideally, it must be shared several times for a prolonged period, adjusting your messaging each time.
Share on social networks Increase content awareness and should result in more page views and web sites traffic. It also increases the possibility that others share their content and obtain links.
Add the social action bars to its content to increase the possibility of being shared. More aid actions with the social tests, which can help with SEO.
- Business Listings in Search EnginesAn additional component of local off-page SEO is configuring and optimizing the business listings. The most important of these is Google My Business but also optimizes your Bing
- Places and Maps Apple lists.
Each of these search engine listings will guide you through the configuration. It will ask for your business name, location, business category, etc.
Some additional things you should do to optimize your listings include:
- Adding additional business categories
- Add other services offered
- Upload photos of your business that are geographical.
- By using a local SEO strategy, I assure you that you are reaching your target market. It also decreases unnecessary competition that occurs when more general keywords are used.