There are famous morals that are exemplified in turtles and fairy tales – “slow and steady winning the race.” The same applies to e-commerce marketing.
Customers are not always easy to get involved in – the average basket level is 69.2%. Required persistence and various marketing strategies to reach your audience and increase sales.
Every trader can promote their store without expensive agents. This article’s 10 marketing techniques are easy to perform on any budget, whether you’re a tiny or large business.
The seller who applies this tactic will have a diverse marketing strategy – one that allows long-term connections with returning customers and offers opportunities to engage and attract new buyers.
1. Spread words on social media
Social media marketing is about consistency – posting regularly at a time that matches your customer’s schedule allows you to often reach and involve buyers.
Don’t spread yourself by using all social media platforms. Instead, the focus on the track is used by their buyers. You can track which platforms they use most with tools driven by data, such as Google Analytics.
Choose your customer’s favorite social media platform, and share industry news and trends to keep your account informative and beneficial for buyers. Tea Shop Harney & Sons use their Facebook account to share upcoming industrial events.
You also have to share links to your website and product but don’t burden customers with direct ads. Too many self-promotions make your social media account less valuable and beneficial for buyers. The recommended ratio is 80/20 – 80% of topical industrial news and 20% enter your site and product.
You can post regularly on social media without the need to monitor your account by using a social media management platform, such as buffers. This software allows you to schedule previous posts and track the performance of your posts from a center.
2. Utilizing PPC ads
PPC stands for pay per click, a type of marketing where the company pays every click received by their ad. PPC advertising allows you to measure whether the cost-effective campaign by comparing advertising costs with the amount of traffic and sales produced by advertisements.
The most common PPC type is search engine advertising, with Google Adwords as the most popular PPC software. AdWords allows you to create ads that appear on the Google search engine and place your ad through the auction process. You bid keywords, and advertisements are selected based on the number of offers and ad quality scores. Link your Analytics and AdWords account to measure customer activity after they click on Google ads. This post by Adespresso explains how to do that.
Social media advertisements also utilize the PPC model. The ad will appear on the user’s bait or timeline, depending on the platform, and you pay with CPC (fee per click) or CPM (fee per thousand impressions). Facebook, Instagram, LinkedIn, and even Snapchat are all examples of social media channels that utilize this paid ad model.
With PPC, you must be committed to testing and increasing your campaign in a walk. When you regularly check this paid campaign, you make sure that you click you spent wisely to generate greater traffic and sales.
3. a strategic partnership form
Generate buzz around your store by networking with the main players in your industry. Contact a blog to see if they are happy to review your product or website in a post. Having your website displayed in posts on a popular site can drive thousands of visitors targeted to your e-commerce site.
You also have to reach out and connect with social media influencers in their industry that can post and share content about your store. After you identify social media accounts that have a large number of followers and affiliations with your industry, start involving with them regularly:
Like their profile and Facebook pages. Retweet, like, or reply to the main influencer’s tweets, especially if they are about your store. Comments and thank you Influencer who retweet your posts.
Find people who use your tags on Instagram to see if there is a major influencer that uses this keyword, and follow the influencer you find.
Interacting and connected with the main players in your industry often build awareness around your brand and products so that they can help spread the news about your store. If you are not sure where to start your network, try marketing software, like a high group. It serves customers with bloggers and influencers and keeps a record of how well their work is performing.
4. Launch podcast ads
Marketing doesn’t always need to be visual. Podcast ads are a great way to achieve targeted audiences because performances are usually directed to certain groups. Many online stores, such as the Dollar Shave Club and Blue Apron, have used podcasts to reach out and involve buyers.
Reach for podcasts related to your industry to discuss costs and explain the value of your brand. Their message about your online store will benefit from a strong understanding of why your product is useful and worth buying. If you are not familiar with podcasts, see Midroll, networks that pair companies and brands with podcasts to advertise.
Consider your message content when choosing your podcast time ad placement. The shorter pre-roll or post-roll place at the beginning or end of the podcast is ideal if your ads only need a few lines. For a longer message, select a longer Mid-roll ad in the middle of the podcast when the listener is more engaged and settled. Mid-roll ads usually charge a little more than pre-roller advertising.
5. Go multichannel to attract more buyers
Expand your brand range by selling on several channels, such as Amazon, eBay, or even a niche place like Etsy. Our research shows that traders who sell at 3 or more channels sell 144% more.
Because markets tend to get a higher amount of traffic than one online store, selling in many places increases your shop visibility and your online brand. Each channel has a series of unique site visitors who might never meet your online store. You can reach this potential buyer by spreading your products and brands on various channels.
After exposing this customer to your product through the market, this buyer is set to develop brand loyalty and explore more of your products in your online store.
Go multichannel does present logistics problems – How do you spread your inventory efficiently to avoid overselling and shipping problems? You can easily solve inventory management problems with the help of programs, such as Sellbrite. Our software functions as a center point to control your listings and send them on all channels so you can fulfill the order from one interface.
6. Have an SEO strategy
Sales losses from online stores have less traffic than the main markets, such as Amazon and eBay. You must optimize your online store to receive more visits by combining SEO keywords into the title and description of your product list. You can direct more traffic and increase sales to your online store by entering terms and phrases that are often searched for your site.
Identify SEO keywords using outside tools, such as Ahrefs, Amazon, or Google. See this guide to using these tools to choose keywords.
After the optimal keyword is identified and included in the product description and title, you can measure the success of your SEO strategy with Google Analytics. With this tool, you can see the acquisition channel report to see organic search keywords that increase traffic and sales.
7. Create a Blog
You don’t need to be a craft or foodie to engage in content marketing. Companies in all industries have launched a blog to provide their buyers with valuable content and build trust in their brands. Promotion through blogging is underway because content can be posted and shared on social media and direct traffic through search engines.
Not sure what to write? Collect questions that are often requested by buyers to your customer service team. For posts that provide answers to these problems so that the buyer can continue to return to them when they face problems in the future.
When brainstorming article ideas, also consider your typical buyer lifestyle. How are they involved with your products every day? Write articles that offer tips or tutorials on how they can integrate your belongings into their lives in different and useful ways they have not considered. For example, vega-based plant protein powder companies post blogs at 10 protein snacks for their health-conscious customers.
Adding visualization, such as graphics and videos, to your blog is easy to make your content clearer and more interesting for your audience. Consider using the software diagram, such as Gliffy, to make a flow diagram, Venn diagram, and other visualization.
Posting blog articles regularly and promoting content on social media allows you to produce buzz around your product, driving traffic to your online store, and increasing sales.
8. Use Email Promotion
Email marketing is an easy way to target buyers with promotions that are filled with their specific needs. Customers are especially interested in how your products can benefit them, so they are more likely to be involved with discounts and offers that serve their wishes. For example, save visitors who see the product but never make a purchase will benefit from email discounts for the first buyer.
Loyal customers and returns cannot use the first buyer offer but may enjoy email reminders about the sale of your large semi-annual store because they are a fan of your brand.
Email buyers are often collected in online stores through a pop-up promotion window (“send your email for a 20% discount”) or when checkout when buyers are asked whether they want to receive email promotions. The segment collects emails by buying other relevant activities, locations, and messages that inform the email promotion content. You can also use tools such as campaign monitors to track buyer interactions by email and determine which campaigns cause increased storage traffic.
9. Encourage product reviews
Reviews are critical ways to build trust around your shop and online products. Online buyers cannot see their traders or goods directly, so they make purchasing decisions through the phenomenon of social evidence – determine the correct behavior by finding other people. Visitors to the store read product reviews from past customers and use feedback to decide whether they should buy your product.
Product reviews of customer they are largely supportive encourage customers to leave more reviews by encouraging feedback in an e-mail. A few days after the buyer receives the item, send an email to politely ask for feedback about their shopping experience. You can even provide review incentives by offering discounts or entry into contests in exchange for feedback.
You can also use tools such as YOTPO which helps businesses collect more reviews from buyers. Encourage positive feedback by constantly reading your buyers’ reviews and solving the problems mentioned by customers in their feedback. After you resolve the buyer’s problem, you can ask the buyer to comment below their reviews to show that the problem is resolved. If your store is activated for the removal of feedback, you can also request to delete reviews. Removing or editing negative reviews will show visitors to future stores that you care about the happiness of your customers with your product and build trust to encourage purchases.
10. Retarget your ad
How do you win back visitors who don’t make a purchase? Retargeting is the answer. This method places cookies from your site on a visitor’s computer. When they go to another site later, cookies allow ads to appear for your product. The appearance of your ad on other sites makes your product look and can be accessed by buyers who need extra encouragement to make a purchase.
Retarget AD is most effective when directed towards certain customer wishes. For example, retarget advertisements may show products that are seen by individual customers, rather than showing the general description of the brand. Retarget ads are also performing well when they enter promotions and have clear calls.
Use a duplicate platform, such as Adroll, to place cookies in the browser visitor browser, display ads on other sites they visit and track their campaign performance. You can also use retargeting tools included in paid advertising services. For example, Google AdWords users can arrange re-marketing campaigns through AdWords software.
Slow and steady winning the race With the growth and competition in eCommerce between the mounting sellers, placing efforts into marketing your online store is more important than before. With that, implementing this guide strategy requires time. Tactics include various channels that all need to be checked regularly, and the results will not come instantly.
However, spreading your efforts on different strategies is the key to long-term marketing. Using a variety of tactics increases the chances of your marketing success – if someone fails, you have another strategy to depend on when you increase your efforts elsewhere. Willing to use some tactics and improve your method as needed allows you as a seller to reach more buyers and encourage more sales through your campaign.