Social networking is one of the most powerful marketing platforms you have.
Approximately 90% of young adults now use social media to communicate with brands, and this number is only expected to rise. Social media will soon overtake traditional marketing as the most significant marketing technique for all target audiences, and whether you’re just getting started or have been doing it for years, there’s always more you can learn to better your strategy.
Check out this Theplanetsoft resource guide for the latest up-to-date materials to help you maximize the effect of your social campaigns during each of the critical development and execution phases.
1. Develop a persona for your target market.
The heart of excellent social media marketing is speaking to a target audience with your postings. You’ll also need to construct audience personas unless you already have a good sense of who your target audience is.
Audience personas are a detailed analysis of your target audience’s demographics, including their interests, fears, desires, and habits.
Consider the following example of an audience persona:
Take note of how the persona describes the person’s objectives and obstacles.
Knowing who your target audience is will help you choose social media channels in the future. The most important social networks for teens and young adults
- Instagram is a social media platform that allows (32 percent )
- Twitter is a social media platform that allows (24 percent )
- Facebook is a social media platform that allows (14 percent )
- Snapchat is a social media platform that allows (13 percent )
2. Setting goals and objectives
You’ll need to set important goals for your social media marketing efforts once you’ve figured out who your target audience is. What exactly do you want to accomplish with your strategy?
The following are the primary objectives of most SMB social media marketing programs:
- Increasing brand recognition (74 percent )
- Increasing visitors to your website (53 percent )
- generation of leads (41 percent )
Whatever objectives you set, they must be compatible with a variety of indicators that can be used to assess your progress in the future:
You won’t be able to analyze ROI and identify if your efforts are genuinely productive unless you have goals and accompanying measurements.
3. Creating a budget
After you’ve determined your goals, you’ll need to determine how much money you’ll need to spend on your social media marketing campaign.
In the next five years, the percentage of overall marketing budgets committed to social media is predicted to rise from around 10% to roughly 25%.
Many things will influence how much of your budget you devote to social media. Perhaps you’ll need higher-ups’ approval, or perhaps your budget is limited because you’re a tiny business. Itemizing your possible expenses will show you (or your supervisor) exactly where your money is going.
You’ll need enough money to invest in the following:
- Content for your campaign
- Paid social media marketing
- Management tools for social media
- Initiatives to engage the community
- Analytical software
4. Recruiting and forming teams
While building a social media strategy is more challenging for small firms, enterprise corporations also have substantial obstacles in acquiring enough internal resources to make it happen, according to Simply Measured. This is likely due to the fact that small businesses are more receptive to the idea of using freelancers to help them develop their workforce.
The most important decision you’ll make here is whether you’ll manage your social media marketing plan internally or outsource it. You might use a combination of the two.
On Upwork or Guru, it’s simple to hire freelancers to handle your social media accounts. Finding someone who can create social campaigns that speak to your target demographic, on the other hand, is a more difficult challenge.
Some of your social media marketing duties will be aided by the usage of tools; for example, PicMonkey and Canva are picture editing applications that you may use to create visual social media posts:
Tools for automating social media Networking Schedule your social posts to go out at the best times using Hootsuite, Buffer, or another platform. They’ll also assist you in analyzing your findings.
Now that you know who will run your campaigns and what tools they will use to do so, it’s time to do some research:
What is the content of your campaign (what resonates with your target audience?)
- Your approach for posting
- Your social media efforts will most likely include a mix of your own original content and content from others.
- You’ll need to put in some effort to identify appropriate blog posts, memes, and other social stuff to share for this.
- You can do this by using a program like Buzzsumo or by following relevant social groups and lists.
- You should also use this time to figure out which types of material your target audience responds to the best.
- Next, figure out your publishing strategy: how often should you post, and on which platforms should you do so?
According to research, the ideal times to post on Facebook are:
Wednesdays at 3 p.m.; Saturdays and Sundays at 12 p.m.
Thursdays and Fridays from 1-4 p.m.
The frequency with which you should publish your material will also be determined by your platform:
6. Selecting a platform
Did you know that the typical person has five social media accounts?
You’ll want to reach out to your audience on a variety of platforms if you want to properly target them, but you shouldn’t plan on being present on every single one. Because your time and resources are limited, you don’t want to overextend yourself.
Select your platforms carefully because a social profile that hasn’t been updated in six months appears less professional than having no social profile at all.
Consider the purpose of each platform and how it connects to your business objectives – Facebook, for example, is fantastic for brand loyalty, whilst LinkedIn is better for B2B business development. You should also consider the demographics of your target audience while deciding which platforms are the most beneficial.
7. Analytical tracking
One of the most significant things you can do to improve your social media marketing approach over time is to track analytics. Tracking analytics allows you to see what kind of content and promotion techniques work, as well as which ones don’t, so you can change and improve.
So, how can you know if your campaigns are a success? While 80 percent of marketers evaluate performance based on engagement metrics (likes and shares), 56 percent judge social media marketing success based on website traffic. It’s possible that you’ll want to combine the two – The metrics you focus on will be related to your objectives (raising awareness might better align with social metrics, while referral traffic is a better indicator of sales).
The following are the most commonly used tools for evaluating social media marketing results:
- Facebook, Twitter, and other social media platforms have built-in analytics capabilities (65 percent )
- Google Analytics, for example, is a web analytics tool (59 percent )
- Platforms for measuring social media specifically (22 percent )
Measuring ROI will almost certainly necessitate a combination of big-picture data and engagement indicators.